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It is my Reason to Live – Alisaun Fukugaki (tonari)

WORK MILL offers inspiration to create your “WORK GOOD,” your own unique style of work. We carried out a survey with people who have been featured in past issues of the WORK MILL web magazine to find out what “WORK GOOD” means to each of them.

  • What does “WORK GOOD” mean to you?
  • What do you keep in mind every day to realize your “WORK GOOD”?
  • What do you feel your purpose is in work?

Through these three questions, we will learn more about “WORK GOOD” .

My Reason to Work Is the Same as My Reason to Live

What does “WORK GOOD” mean to you?

Getting to do rewarding work to the best of my ability. Getting to work with the best team. A balance among challenges, difficulties, and learning through trial and error, and being able to contribute with confidence, with things that only I can do. Having teammates that I respect and that respect me, and the feeling of trusting each other’s work. An environment where my opinion is valued.

What do you keep in mind everyday to realize your “WORK GOOD”?

I value being in a position to create an environment, something that would not be possible alone.

Every day, I develop products that I’m proud of, working with the best people and living my best life. Thanks to the products we develop, I’ve moved to nature-rich Hayama and I live within a ten-minute walk from my workplace and my child’s school.

Because I’ve created the products and company myself, my own daily activities have a big impact. My commitment is different. I have pursued and realized “my own unique style of work” in a way that would have been unimaginable at a major company. 

What do you feel your purpose is in work?

My “reason to work” is the same as my “reason to live.” I have the crucial role of listening closely to the joys and difficulties of customers using “tonari” and, together with my colleagues, to think about tips and improvements that could make their use more effective.

―Alisaun Fukugaki (at right in photo)
Has contributed to launching many communities, and is the co-founder of “Straylight.” Born and raised in Tokyo, she straddles the worlds of Japanese and American culture. While building a ten-year career broking Japanese equities at a global securities firm, she has also worked independently as an organizer of technology events. In 2014, she organized the Startup the Party conference, connecting entrepreneurs in San Francisco and Tokyo through technology, music, and art. Having left Tokyo, she is searching for new communities to launch and a new lifestyle in an environment rich with nature.

*Profile at the time of the interview in the following article (Japanese).

Article Title: How tonari Technology Satisfies Both the Individual and the Team

 Updated: 3, 24 2022

Photos: Motokazu Hara
Editing: press labo,inc.