{"id":98,"date":"2021-01-29T15:35:00","date_gmt":"2021-01-29T06:35:00","guid":{"rendered":"https:\/\/workmill.jp\/en\/?post_type=webzine&p=98"},"modified":"2023-09-04T10:55:33","modified_gmt":"2023-09-04T01:55:33","slug":"b-corp-business-in-china-7ad444db42b6","status":"publish","type":"webzine","link":"https:\/\/workmill.jp\/en\/webzine\/b-corp-business-in-china-7ad444db42b6\/","title":{"rendered":"Why did New Zealanders open a B Corp in China?"},"content":{"rendered":"\n

The original article \u201cPizza with Purpose\u201d is a part of the <\/em>WORK MILL<\/em><\/a> with <\/em>Forbes JAPAN<\/em><\/a> Issue 3 \u2014 The Age of Post-Innovation \u00a9<\/em>WORK MILL<\/em><\/a><\/p>\n\n\n\n

\u201c\u2019 PIZZA WITH PURPOSE,\u2019 that\u2019s our mission.\u201d
So states Jade Gray, the co-founder of Gung Ho!<\/strong><\/h2>\n\n\n\n

Gung Ho! acquired B Corp certification<\/a> in 2017. Gray and John O\u2019Loghlen, both New Zealanders, opened this eco-friendly pizzeria in Beijing inspired by their homeland, an environmentally responsible nation abounding with nature. They offer a range of whole-wheat, gluten-free, and low carb crusts, and they use select organic and fair-trade ingredients. The straws for their soft drinks are steel, not plastic. Their philosophy is embodied in the food they serve. \u201cOur goal is to create a sustainable and green business model here in China, which will have a great influence over the world before long<\/strong>.\u201d Gray comes from a family of entrepreneurs and grew up playing out-door sports. He majored in economics at university but chose to approach environmental problems, which had long interested him, through business.\u201cWhat business does for society is, efficiently utilizes resources. If you think about it, being sustainable and green is the same as doing business.\u201d Gray came to China in 2000. He first started with a completely different type of business but founded Gung Ho! ten years later. He says having a B Corp certification makes it easier for foreigners to work in China.<\/p>\n\n\n\n

\u201cOur goal is to become the Patagonia<\/a> of pizzerias.\u201d<\/p><\/blockquote>\n\n\n

\n
\"Gung
Inside the pizzeria.<\/strong> A surfboard with B Corp stickers adorns the wall.<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Gung Ho! Pizza<\/strong><\/a>
Founded in 2010. The company focuses not only on business but also on contributing to the environment and the community. With four locations in Beijing, they also have a delivery service. Many young people crowd the shops.<\/p>\n\n\n

\n
\"Gung
Co-founders Jade Gray (left) and John O\u2019Loghlen. <\/strong>They use select foods for their pizza such as fair-trade ingredients.<\/figcaption><\/figure>\n<\/div>\n\n
\n\n\t

\n\t\tRelated Article<\/span>\n\t<\/p>\n\n\t

\n\n\t\t\t\t\t
\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\n\t\t
\n\n\t\t\t

How China is Fostering Future Leaders to Change<\/p>\n\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t

In order to change society, a Chinese branch of Jump! Foundation was opened in 2014, to foster leaders of the future through experiential education.<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\tRead Article\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t