{"id":9,"date":"2020-12-10T10:11:00","date_gmt":"2020-12-10T01:11:00","guid":{"rendered":"https:\/\/workmill.jp\/en\/?post_type=webzine&p=9"},"modified":"2023-08-31T15:01:54","modified_gmt":"2023-08-31T06:01:54","slug":"china-millennial-social","status":"publish","type":"webzine","link":"https:\/\/workmill.jp\/en\/webzine\/china-millennial-social\/","title":{"rendered":"How China\u2019s Millennials are Changing the Social Economy"},"content":{"rendered":"\n

The original article SOCIAL CHANGE MAKER is a part of the WORK MILL with Forbes JAPAN Issue 3 \u2014THE AGE OF POST-INNOVATIONALISM \u00a9<\/em>WORK MILL,<\/em><\/a> published on October 2, 201<\/em>8<\/p>\n\n\n\n

B Corp companies like Patagonia<\/a> and Ben & Jerry\u2019s don\u2019t \u201ccompete to be the best in the world,\u201d but \u201ccompete to be the best for the world.\u201d They aim to balance economic growth with involvement in social and environmental issues. Besides Gung Ho! and Jump! Foundation<\/a>, China now has 9 B Corp certified companies as of September 2018, but there were none back in 2016. Already, China has 3 times the number of B Corp companies as Japan. <\/p>\n\n\n\n

To better understand what\u2019s behind this surge of social involvement, we interviewed Min Ko, one of the founders of B Corps China, a driving factor behind China\u2019s social movement. \u201cThe awareness among the millennials especially is definitely changing,\u201d says Ko. \u201cYoung people are realizing that we need to find ways for businesses to coexist with society and the environment, and not just grow economically.\u201d <\/p>\n\n\n\n

Ko joined an NPO called Leping Foundation<\/a> in 2017. She then founded B Corps China to promote social movements all across China. Still in their first year since their foundation, and Ko analyzes the present state of China\u2019s social movements. \u201cThe overall understanding in China of the concept of social innovation and impact investment is still undeveloped. Our goal is to create an ecosystem for a better society, but before that, we need to spread the philosophy behind B Corp. We need to circulate the message that the strengths of the private sector should be utilized to solve China\u2019s social issues too. We must implant that awareness into the people.\u201d <\/p>\n\n\n\n

They focused first on the millennials, especially the students. It\u2019s a grassroots movement, gradually changing the mindsets of young students, the future leaders of China, by listening and exchanging ideas about the society and the economy. <\/p>\n\n\n\n

Through these sessions, Ko felt that interest and demand for a mission-driven career path is on the rise. \u201cBut in reality, there are only two options for them; to find a job at an ordinary company or to start their own. Some go on to work in the social sector to do something more meaningful, but they don\u2019t last.\u201d <\/p>\n\n\n\n

Ko believes the reason lies in the low wages and lack of opportunities for personal growth. As matters stand, they can\u2019t earn enough to make a living in this rapidly growing society where living costs are rocketing.<\/p>\n\n\n

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