{"id":870,"date":"2023-08-25T20:22:02","date_gmt":"2023-08-25T11:22:02","guid":{"rendered":"https:\/\/workmill.jp\/en\/?post_type=webzine&#038;p=870"},"modified":"2023-09-07T14:34:06","modified_gmt":"2023-09-07T05:34:06","slug":"japanese-highschool-mori","status":"publish","type":"webzine","link":"https:\/\/workmill.jp\/en\/webzine\/japanese-highschool-mori\/","title":{"rendered":"The Mori Effect &#8211; From High School Trends to Business Success"},"content":{"rendered":"\n<p>In the world of business, companies around the globe constantly face an ever-evolving challenge to connect with their consumers and stay relevant. Even businesses operating in Japan, a country that is known for its artisan craftsmanship and high-quality products, have been struggling with \u2018stagnation\u2019 or a period of slow growth&nbsp;in various industries.<\/p>\n\n\n\n<p>According to experts, it is because these companies are too focused on the quality of their products and not enough on their presentation, which can be a disconnect with modern customer preferences. Surprisingly, the solution to this issue might be found in the unexpected world of &#8220;Mori\u201d techniques, a cultural trend among Japanese high school girls.<\/p>\n\n\n\n<p class=\"has-text-align-left is-style-bubble\"> <strong>What is Mori?<\/strong><br>The word &#8220;<em>Mori<\/em>&#8221; initially emerged as a slang term, referring to someone who employs various techniques to appear &#8220;prettier than they actually are.&#8221; High school girls embraced <em>Mori <\/em>to enhance their appearances, using fake eyelashes, colored contacts, and photobooth image processing. What started as a trend among the youth has transcended personal aesthetics, captivating high-class fashion brands worldwide, and sparking discussions about transforming corporate branding strategies.<\/p>\n\n\n\n<p>A media environment scholar Kubo Yuka has spent years studying this Mori culture among high school girls, and is the author of \u2018The Birth of Mori: The Japanese Aesthetics Created by Girls and Technology (Ohta Publishing).\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-wm\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph02_mori.webp\" alt=\"Yuka Kubo\" class=\"wp-image-879\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph02_mori.webp 900w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph02_mori-300x200.webp 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph02_mori-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption><strong>-Yuka Kubo<\/strong><\/figcaption><\/figure>\n\n\n\n<p>In this article, we delve into the insights of Kubo Yuka and explore how Mori techniques can revolutionize corporate branding.<\/p>\n\n\n<div class=\"kbl-internal-link \"><div class=\"wp-embed wp-embed-own post-9 webzine type-webzine status-publish has-post-thumbnail hentry category-article tag-business tag-education tag-entrepreneurship tag-millenial tag-politics tag-technology pickup-pickup block-edited\">\n\n\t<p class=\"wp-embed-also-read\">\n\t\t<span>Related Article<\/span>\n\t<\/p>\n\n\t<div class=\"wp-embed-container\">\n\n\t\t\t\t\t<div class=\"wp-embed-featured-image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_m6LEEbBiUvuFiZnjAZJLqQ-300x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_m6LEEbBiUvuFiZnjAZJLqQ-300x300.jpeg 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_m6LEEbBiUvuFiZnjAZJLqQ-150x150.jpeg 150w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_m6LEEbBiUvuFiZnjAZJLqQ-768x767.jpeg 768w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_m6LEEbBiUvuFiZnjAZJLqQ-512x512.jpeg 512w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_m6LEEbBiUvuFiZnjAZJLqQ-256x256.jpeg 256w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_m6LEEbBiUvuFiZnjAZJLqQ.jpeg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"wp-embed-body\">\n\n\t\t\t<p class=\"wp-embed-heading\">How China\u2019s Millennials are Changing the Social Economy<\/p>\n\n\t\t\t<p class=\"wp-embed-date\">\n\t\t\t\t<time datetime=\"2020.12.10\">2020.12.10<\/time>\n\t\t\t<\/p>\n\n\t\t\t<div class=\"wp-embed-excerpt\">\n\t\t\t\t<p>Young people are realizing that we need to \ufb01nd ways for businesses to coexist with society and the environment, and not just grow economically. A positive shift is just around the corner.<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<a class=\"wp-embed-link btn btn-sm btn-secondary\" href=\"https:\/\/workmill.jp\/en\/webzine\/china-millennial-social\/\" target=\"_top\" aria-label=\"Continue reading How China\u2019s Millennials are Changing the Social Economy\">\n\t\t\t\tRead Article\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t<footer class=\"wp-embed-footer\">\n\t\t<div class=\"wp-embed-site-title\"><a href=\"https:\/\/workmill.jp\/en\" target=\"_top\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-wm-icon-32x32.png\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-wm-icon-150x150.png 2x\" width=\"32\" height=\"32\" alt=\"\" class=\"wp-embed-site-icon\" \/><span>WORK MILL ENGLISH<\/span><\/a><\/div>\n\t\t<div class=\"wp-embed-meta\">\n\t\t\t\t\t<\/div>\n\t<\/footer>\n<\/div>\n<\/div>\n\n\n<h2 class=\"is-style-wm wp-block-heading\"><a><\/a>Mori Techniques: From High School Girls to High-Class Brands<\/h2>\n\n\n\n<p>As mentioned above, the traditional approach of Japanese companies, emphasizing product quality but neglecting presentation and visual appeal, has led to a gap between corporate attitudes and consumer preferences. And as consumer preferences shift, these companies face the challenge of aligning their branding strategies with contemporary demands.<\/p>\n\n\n\n<p>On the other hand, while Japanese companies struggle to maintain their influence, South Korean brands are thriving, largely due to their effective use of Mori techniques and realizing that they are much more than just superficial enhancements. In Korea, apparel manufacturers have been using these techniques to differentiate their products, making them unique and appealing to consumers.<\/p>\n\n\n\n<p>Korean apparel manufacturers buy their products wholesale, which at the time of their purchase, all look the same. These manufacturers then process the procured products to make them unique to their brand, thereby increasing competitiveness in the aspect of presentation.<\/p>\n\n\n\n<p>Kubo emphasizes that Japanese companies need to learn from Japanese high school girls, not Korean brands as their situations are essentially different. She continues, \u201cWhat can be used as a reference here is the application of <em>Mori <\/em>among high school girls, who are not actually using it to differentiate themselves from the other girls, but are using it to \u2018blend in\u2019.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-wm\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph03_mori.webp\" alt=\" eyelashes, contact lenses \" class=\"wp-image-880\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph03_mori.webp 900w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph03_mori-300x200.webp 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph03_mori-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"is-style-wm wp-block-heading\">Adopting the Three Japanese High School Girl Perspectives in Corporate Branding<\/h2>\n\n\n\n<p>To fully grasp the potential of Mori techniques in corporate branding, we need to understand the unique perspective of Japanese high school girls. Kubo identifies three fundamental elements of Mori techniques among these girls: <strong><em>Blending in, Rebellion, and Curiosity.<\/em><\/strong><\/p>\n\n\n\n<p><strong>Blending in<\/strong> refers to the girls&#8217; desire to become part of a cool and trendy community. They adopt specific fashion styles and accessories to fit into their desired social groups, using Mori techniques to express their identity within these communities. In terms of corporate branding, it\u2019s important for the company to build a community where its way of thinking can be shared. In the past, during the era of mass production and mass consumption, businesses targeted \u201ceverybody at once.\u201d However, today, brands must target a specific niche of customers who actually want to engage with their brand.<\/p>\n\n\n\n<p><strong>Rebellion <\/strong>plays a dual role for high school girls. While they seek acceptance within their chosen communities, they also challenge conventional norms and rebel against adult expectations. This rebellion is evident in their fashion choices and non-conformist attitudes. Similarly, brands that position themselves as \u201cantitheses\u201d to existing brands are the ones who get the attention of customers. For example, companies that provide a glimpse of rebellion against conventional business practices, suggesting &#8220;We\u2019re not just a company that sells luxury products,\u201d are the ones that earn empathy from consumers.<\/p>\n\n\n\n<p><strong>Curiosity <\/strong>defines the ever-changing nature of Mori techniques. The girls continuously experiment with different trends and standards, ensuring their communities remain exclusive and appealing. These constantly evolving standards create a sense of intrigue and exclusivity. Considering the same approach, companies must try to keep on giving new challenges and changes to their customers. These days, it\u2019s easy to imitate competitors. That\u2019s why companies must constantly reform their own standards of quality, start their own movements, and keep their competitors out of their inner circles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-wm\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph05_mori.webp\" alt=\"Yuka Kubo\" class=\"wp-image-882\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph05_mori.webp 900w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph05_mori-300x200.webp 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph05_mori-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>According to Kubo, the critical point for maximizing the three elements of Mori is the creation of that \u201cif you know, you know\u201d perspective.<\/p>\n\n\n\n<p>In Korea, because companies can\u2019t make a living from domestic markets alone, they tend to aim for global acceptance. Korean idols, for example, are quick to pick up clothes from the Paris Collection as part of their fashion styles. But Kubo says that this \u201cif you know, you know.\u201d approach is better suited to Japan, where the fashion styles adopted by Japanese boy bands and other male idols aren\u2019t at the global standard, but their good points speak to the Japanese people.<\/p>\n\n\n\n<p>However, this does not necessarily mean that Japanese companies will be stuck in the domestic market forever.<\/p>\n\n\n<div class=\"kbl-internal-link \"><div class=\"wp-embed wp-embed-own post-143 webzine type-webzine status-publish has-post-thumbnail hentry category-article tag-business tag-ceo tag-entrepreneurship tag-startup tag-sustainability pickup-pickup block-edited\">\n\n\t<p class=\"wp-embed-also-read\">\n\t\t<span>Related Article<\/span>\n\t<\/p>\n\n\t<div class=\"wp-embed-container\">\n\n\t\t\t\t\t<div class=\"wp-embed-featured-image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_DU9BTd5JiYtK1YWYpBj3iA-200x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_DU9BTd5JiYtK1YWYpBj3iA-200x300.jpeg 200w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_DU9BTd5JiYtK1YWYpBj3iA-683x1024.jpeg 683w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_DU9BTd5JiYtK1YWYpBj3iA-768x1152.jpeg 768w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_DU9BTd5JiYtK1YWYpBj3iA-1024x1536.jpeg 1024w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_DU9BTd5JiYtK1YWYpBj3iA-1365x2048.jpeg 1365w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_DU9BTd5JiYtK1YWYpBj3iA-1600x2400.jpeg 1600w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/1_DU9BTd5JiYtK1YWYpBj3iA-scaled.jpeg 1707w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"wp-embed-body\">\n\n\t\t\t<p class=\"wp-embed-heading\">\u201cMy family wasn\u2019t rich by any means,\u201d says Davis Smith, the CEO of Cotopaxi called \u201cnext Patagonia\u201d<\/p>\n\n\t\t\t<p class=\"wp-embed-date\">\n\t\t\t\t<time datetime=\"2021.04.08\">2021.04.08<\/time>\n\t\t\t<\/p>\n\n\t\t\t<div class=\"wp-embed-excerpt\">\n\t\t\t\t<p>Davis Smith, Founded Cotopaxi after working at a VC and starting up a few other companies. While being a serial entrepreneur, he\u2019s also an angel investor, investing in startups such as Warby Parker and Allbirds.<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<a class=\"wp-embed-link btn btn-sm btn-secondary\" href=\"https:\/\/workmill.jp\/en\/webzine\/cotopaxi-next-patagonia\/\" target=\"_top\" aria-label=\"Continue reading \u201cMy family wasn\u2019t rich by any means,\u201d says Davis Smith, the CEO of Cotopaxi called \u201cnext Patagonia\u201d\">\n\t\t\t\tRead Article\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t<footer class=\"wp-embed-footer\">\n\t\t<div class=\"wp-embed-site-title\"><a href=\"https:\/\/workmill.jp\/en\" target=\"_top\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-wm-icon-32x32.png\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-wm-icon-150x150.png 2x\" width=\"32\" height=\"32\" alt=\"\" class=\"wp-embed-site-icon\" \/><span>WORK MILL ENGLISH<\/span><\/a><\/div>\n\t\t<div class=\"wp-embed-meta\">\n\t\t\t\t\t<\/div>\n\t<\/footer>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Visual Communication: Maximizing the Power of Mori Elements<\/h2>\n\n\n\n<p>Visual communication emerges as a pivotal aspect of leveraging Mori techniques in corporate branding. Kubo emphasizes the importance of creating a &#8220;when you know, you know&#8221; perspective, a concept that works well in Japan&#8217;s cultural context. She explains that Japanese manga and anime originally started out as a Japanese subculture that was limited to people in the know. Yet, as the era of digital communication came about, they successfully transcended language barriers and gained global popularity, ultimately showcasing the immense power of visual storytelling.<\/p>\n\n\n\n<p>Japan boasts a rich source of visual resources, from traditional arts and craftsmanship to modern technological innovations. So, by embracing visual communication, especially in the age of social media, companies can effectively convey their brand stories, connect with consumers, and transcend language barriers. Also, in Japan, since the product quality is exceptionally high, showing off the \u201cmanufacturing process\u201d will also draw attention to the products and that\u2019s why showing off the Japanese dedication to their products will involve all three of the elements of Mori that we discussed earlier: blending in, rebellion, and curiosity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-wm\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph04_mori.webp\" alt=\"Yuka Kubo Business woman\" class=\"wp-image-881\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph04_mori.webp 900w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph04_mori-300x200.webp 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph04_mori-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>However, this is not easily accepted by the Japanese people as older generations are especially reluctant to engage in any visual communication. That\u2019s because they are so focused on the process and craftsmanship that they find it embarrassing to show off the results via presentation.<\/p>\n\n\n\n<p>Kubo stresses that for all its rich vein of visual resources, Japan isn\u2019t making effective use of its assets. She explains, \u201cOnce upon a time, it was the physically strong who were most highly praised, but as time passed, the most valued people became those who could use tools to gain leverage. In the same way, praising the looks you were born with strikes me as an old-fashioned standard. It\u2019s more civilized to appreciate people who can use tools for Mori.\u201d<\/p>\n\n\n\n<p>In today&#8217;s corporate landscape, the mere creation of products isn&#8217;t sufficient to captivate consumers. The power of presentation has become paramount. While honesty remains crucial, companies must embrace storytelling to effectively showcase their brand and products. Neglecting this aspect can prove harmful in a world where storytelling has become the norm for successful businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Embracing Change: Young Collaborators and Experienced Employees<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-style-wm\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph06_mori.webp\" alt=\"Yuka Kubo\" class=\"wp-image-884\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph06_mori.webp 900w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph06_mori-300x200.webp 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph06_mori-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n<div class=\"kbl-internal-link \"><div class=\"wp-embed wp-embed-own post-854 webzine type-webzine status-publish has-post-thumbnail hentry category-article tag-creativity tag-japan tag-sustainability tag-traditional pickup-pickup block-edited\">\n\n\t<p class=\"wp-embed-also-read\">\n\t\t<span>Related Article<\/span>\n\t<\/p>\n\n\t<div class=\"wp-embed-container\">\n\n\t\t\t\t\t<div class=\"wp-embed-featured-image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/L1040233-300x200.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/L1040233-300x200.webp 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/L1040233-1024x682.webp 1024w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/L1040233-768x512.webp 768w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/L1040233-1536x1024.webp 1536w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/L1040233-1600x1066.webp 1600w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/L1040233-1200x800.webp 1200w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/L1040233.webp 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"wp-embed-body\">\n\n\t\t\t<p class=\"wp-embed-heading\">The Fascinating World of Furoshiki : Interview with the Furoshiki Girl<\/p>\n\n\t\t\t<p class=\"wp-embed-date\">\n\t\t\t\t<time datetime=\"2023.08.17\">2023.08.17<\/time>\n\t\t\t<\/p>\n\n\t\t\t<div class=\"wp-embed-excerpt\">\n\t\t\t\t<p>Reasons why a company\u2019s employee Asami Takino (Furoshiki Girl) is so fascinated by making Furoshiki. Often being taken as \u201cold-fashioned goods,&#8221; Furoshiki is actually a very useful item from the point of SDGs (Sustainable Development Goals) and disaster\u2019s prevention. In recent years, fashionable and cute Furoshiki are getting popular as a substitute for eco-bags. Asami [&hellip;]<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<a class=\"wp-embed-link btn btn-sm btn-secondary\" href=\"https:\/\/workmill.jp\/en\/webzine\/furoshiki-girl-japan\/\" target=\"_top\" aria-label=\"Continue reading The Fascinating World of Furoshiki : Interview with the Furoshiki Girl\">\n\t\t\t\tRead Article\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t<footer class=\"wp-embed-footer\">\n\t\t<div class=\"wp-embed-site-title\"><a href=\"https:\/\/workmill.jp\/en\" target=\"_top\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-wm-icon-32x32.png\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-wm-icon-150x150.png 2x\" width=\"32\" height=\"32\" alt=\"\" class=\"wp-embed-site-icon\" \/><span>WORK MILL ENGLISH<\/span><\/a><\/div>\n\t\t<div class=\"wp-embed-meta\">\n\t\t\t\t\t<\/div>\n\t<\/footer>\n<\/div>\n<\/div>\n\n\n<p>For companies to effectively implement Mori techniques in corporate branding, they must bridge the gap between experienced employees and young people who are familiar with online visual communication. Young people, especially girls, find detailed explanations tiresome; however, they have excellent visual communication skills because they want to stay connected with others. Companies can learn from that.<\/p>\n\n\n\n<p>Corporate institutions, including the government, are usually very poor at visual communication, with some adults even considering it beneath them. Kudo recalls that initially, people used to look down on emojis and selfies too, but now that they\u2019ve been accepted worldwide, they have gained their own status.<\/p>\n\n\n\n<p>Kudo advocates that seasoned employees possess in-depth knowledge of the company&#8217;s values, culture, and products, while the young talents bring fresh perspectives and skills in online visual communication. That\u2019s why companies should create spaces where experienced employees can collaborate with young talents to craft compelling brand narratives.<\/p>\n\n\n\n<p>Embracing blending in, rebellion, and curiosity, Japanese companies can build communities, challenge conventions, and maintain relevance in a rapidly changing market. Moreover, harnessing visual communication and embracing collaboration between young talents and experienced employees can unlock Japan&#8217;s rich visual assets, captivating global audiences with compelling brand narratives.<\/p>\n\n\n\n<p>Companies that encourage cross-generational collaboration and leverage the unique Mori skills of young people can stay ahead of ever-changing market trends. This collaborative approach enables businesses to create branding strategies that resonate with their target audience and foster a sense of community.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-wm\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph07_mori.webp\" alt=\"Yuka Kubo\" class=\"wp-image-885\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph07_mori.webp 900w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph07_mori-300x200.webp 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph07_mori-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n<div class=\"kbl-internal-link \"><div class=\"wp-embed wp-embed-own post-734 webzine type-webzine status-publish has-post-thumbnail hentry category-article tag-circular-economy tag-community tag-japan pickup-pickup block-edited\">\n\n\t<p class=\"wp-embed-also-read\">\n\t\t<span>Related Article<\/span>\n\t<\/p>\n\n\t<div class=\"wp-embed-container\">\n\n\t\t\t\t\t<div class=\"wp-embed-featured-image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/05\/ph01_tanaka_yuko-300x190.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/05\/ph01_tanaka_yuko-300x190.webp 300w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/05\/ph01_tanaka_yuko-1024x649.webp 1024w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/05\/ph01_tanaka_yuko-768x487.webp 768w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/05\/ph01_tanaka_yuko-1536x974.webp 1536w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/05\/ph01_tanaka_yuko-1600x1015.webp 1600w, https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/05\/ph01_tanaka_yuko.webp 1640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"wp-embed-body\">\n\n\t\t\t<p class=\"wp-embed-heading\">Why Should We Talk About &#8220;Edo&#8221; Today? &#8211; Yuko Tanaka, Researcher on Japanese Edo Culture<\/p>\n\n\t\t\t<p class=\"wp-embed-date\">\n\t\t\t\t<time datetime=\"2023.06.02\">2023.06.02<\/time>\n\t\t\t<\/p>\n\n\t\t\t<div class=\"wp-embed-excerpt\">\n\t\t\t\t<p>Why are we turning our attention to the ecology of Edo &#8211; &#8220;EDOlogy&#8221;?\u3000We will look at the &#8220;essence&#8221; of what we need to learn in order to realize a recycling-oriented society in the 2025 era. Yuko TanakaYuko Tanaka is a researcher of Edo culture. She is the 19th president of Hosei University and professor emeritus [&hellip;]<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<a class=\"wp-embed-link btn btn-sm btn-secondary\" href=\"https:\/\/workmill.jp\/en\/webzine\/research-edo-culture-230602\/\" target=\"_top\" aria-label=\"Continue reading Why Should We Talk About &#8220;Edo&#8221; Today? &#8211; Yuko Tanaka, Researcher on Japanese Edo Culture\">\n\t\t\t\tRead Article\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t<footer class=\"wp-embed-footer\">\n\t\t<div class=\"wp-embed-site-title\"><a href=\"https:\/\/workmill.jp\/en\" target=\"_top\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-wm-icon-32x32.png\" srcset=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-wm-icon-150x150.png 2x\" width=\"32\" height=\"32\" alt=\"\" class=\"wp-embed-site-icon\" \/><span>WORK MILL ENGLISH<\/span><\/a><\/div>\n\t\t<div class=\"wp-embed-meta\">\n\t\t\t\t\t<\/div>\n\t<\/footer>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Conclusion<\/h2>\n\n\n\n<p>As Japanese companies face the seesaw of business stagnation, the once-unconventional world of Mori techniques emerges as a potential solution. Rooted in high school girls&#8217; creativity and expression, Mori techniques offer valuable insights into corporate branding.<\/p>\n\n\n\n<p>The modern world marks a new era of corporate branding, where stories are told, and visual allure reigns supreme.<\/p>\n\n\n\n<p>And in such a world, the transformative power of Mori techniques presents a fresh perspective, positioning Japanese companies to thrive in the dynamic landscape of the global business world!: <\/p>\n\n\n\n<p class=\"has-text-align-right\">Interviewed: December 2019<\/p>\n\n\n\n<p>Production Cooperation: Masato Takahashi<br>Photo: Kohei Kubo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of business, companies around the globe constantly face an ever-evolving challenge to connect with their consumers and stay relevant. Even businesses operating in Japan, a country that is known for its artisan craftsmanship and high-quality products, have been struggling with \u2018stagnation\u2019 or a period of slow growth&nbsp;in various industries. According to experts, [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":872,"template":"","meta":[],"categories":[2],"tags":[103,3,76,52,104],"pickup":[8],"class_list":["post-870","webzine","type-webzine","status-publish","has-post-thumbnail","hentry","category-article","tag-branding","tag-business","tag-collaboration","tag-creativity","tag-millenial","pickup-pickup","block-edited"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Mori Effect - From High School Trends to Business Success - WORK MILL ENGLISH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/workmill.jp\/en\/webzine\/japanese-highschool-mori\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Mori Effect - From High School Trends to Business Success - WORK MILL ENGLISH\" \/>\n<meta property=\"og:description\" content=\"In the world of business, companies around the globe constantly face an ever-evolving challenge to connect with their consumers and stay relevant. Even businesses operating in Japan, a country that is known for its artisan craftsmanship and high-quality products, have been struggling with \u2018stagnation\u2019 or a period of slow growth&nbsp;in various industries. According to experts, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/workmill.jp\/en\/webzine\/japanese-highschool-mori\/\" \/>\n<meta property=\"og:site_name\" content=\"WORK MILL ENGLISH\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T05:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/08\/ph01_mori.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/japanese-highschool-mori\\\/\",\"url\":\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/japanese-highschool-mori\\\/\",\"name\":\"The Mori Effect - From High School Trends to Business Success - WORK MILL ENGLISH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/workmill.jp\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/japanese-highschool-mori\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/japanese-highschool-mori\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/workmill.jp\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/08\\\/ph01_mori.webp\",\"datePublished\":\"2023-08-25T11:22:02+00:00\",\"dateModified\":\"2023-09-07T05:34:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/japanese-highschool-mori\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/japanese-highschool-mori\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/japanese-highschool-mori\\\/#primaryimage\",\"url\":\"https:\\\/\\\/workmill.jp\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/08\\\/ph01_mori.webp\",\"contentUrl\":\"https:\\\/\\\/workmill.jp\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/08\\\/ph01_mori.webp\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/japanese-highschool-mori\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/workmill.jp\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u8a18\u4e8b\",\"item\":\"https:\\\/\\\/workmill.jp\\\/en\\\/webzine\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Mori Effect &#8211; From High School Trends to Business Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/workmill.jp\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/workmill.jp\\\/en\\\/\",\"name\":\"WORK MILL ENGLISH\",\"description\":\"WORK MILL ENGLISH\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/workmill.jp\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Mori Effect - From High School Trends to Business Success - WORK MILL ENGLISH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/workmill.jp\/en\/webzine\/japanese-highschool-mori\/","og_locale":"en_US","og_type":"article","og_title":"The Mori Effect - From High School Trends to Business Success - WORK MILL ENGLISH","og_description":"In the world of business, companies around the globe constantly face an ever-evolving challenge to connect with their consumers and stay relevant. 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