\n\n\t
\n\t\tRelated Article<\/span>\n\t<\/p>\n\n\t\n\n\t\t\t\t\t\n\t\t\t\t![\"\"](\"https:\/\/workmill.jp\/en\/wp-content\/uploads\/sites\/3\/2023\/06\/ph01_yamamura-300x190.webp\")
\t\t\t<\/div>\n\t\t\n\t\t
Yanagiya Honten, is a cosmetics company founded in the early Edo period. We look into the secrets of how the company survived the turbulent times.<\/p>\n\n\n\n
Yanagiya Honten, a cosmetics company known for such products as “Yanagiya Pomade” and “Yanagiya Hair Cream,” was founded in 1615, at the beginning of the Edo period, in what is now Nihonbashi, Tokyo. However, the more than 400 years leading up to the present day have not been smooth sailing. What is the source of the company’s sustainability that has enabled it to survive through numerous business crises?<\/p>\n\n\n\n
One of the answers to this question is a shrewd management policy that can navigate the waves of the times and trends. This can be glimpsed in the transition of Yanagiya’s main products.<\/p>\n\n\n\n
The founder of Yanagiya Honten was Lu Ikkan, a Chinese herbalist from Ming Dynasty. Lu was a Chinese herbalist who was a “personal attendant” of Tokugawa Ieyasu, and when Ieyasu entered Edo in 1590, he received land in Nihonbashi, Tokyo, the site of the company’s founding, and moved his base to Edo. In Nihonbashi, Lu and his colleagues first began using their skills to manufacture women’s cosmetics such as rouge and white powder. The first thing they did was to market their products to the ladies’ chambers of the Edo Shogunate. They believed that if their products became the official products of the Edo shogunate, they would naturally gain a reputation and spread to the townspeople of Edo. His plan was successful, and he built the foundation of his business.<\/p>\n\n\n
\n\t\tRelated Article<\/span>\n\t<\/p>\n\n\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t