{"id":71,"date":"2021-01-28T13:50:00","date_gmt":"2021-01-28T04:50:00","guid":{"rendered":"https:\/\/workmill.jp\/en\/?post_type=webzine&p=71"},"modified":"2023-09-04T10:51:10","modified_gmt":"2023-09-04T01:51:10","slug":"pinterest-a657e74865d","status":"publish","type":"webzine","link":"https:\/\/workmill.jp\/en\/webzine\/pinterest-a657e74865d\/","title":{"rendered":"Pinterest: What Remains the Key to their Success?"},"content":{"rendered":"\n

The original article \u201c<\/em>PINTEREST\u201d<\/em><\/a> is a part of the <\/em>WORK MILL <\/em><\/a>with <\/em>Forbes JAPAN<\/em><\/a> Issue 4 -loved company\u00a9<\/em>WORK MILL<\/em><\/a>, published on April 11, 2019<\/em><\/p>\n\n\n\n

Astructure of interweaving diversity<\/h2>\n\n\n\n

\u201cCan I join you? Hey, why don\u2019t you come too?\u201d
Their small talk indicates the company\u2019s gentle, flat mood.
The secret behind the company loved by its workers lied in the knit culture.<\/p><\/blockquote>\n\n\n\n

The redevelopment of the SOMA<\/a> area of San Francisco has been underway these last few years and is quickly turning it into a fresh new industrial area. This is where the Pinterest office is located, along with other star players like Google, Airbnb, and Adobe. Most of the employees of Pinterest, who has up to 250 million active users per month, work at this office. One step inside and the open and creative environment symbolizes the trendiest company in the world of techies.<\/p>\n\n\n\n

Pinterest is a place where what you love can become your career. It\u2019s a place of self-fulfillment.<\/h2>\n\n\n\n
\"pinterest
Pinterest\u2019s office<\/strong><\/figcaption><\/figure>\n\n\n\n

The Pinterest office<\/strong> we visited mostly housed producers and designers while engineers worked at another nearby location. Each floor has a sofa set with a low table and a kitchen space. Employees are encouraged to interact here.<\/p>\n\n\n

\n
\"pinterest<\/figure>\n<\/div>\n\n\n

The entrance to another office<\/strong>.<\/h2>\n\n\n\n

The fancy walls and high ceiling behind the reception desk stand out. There\u2019s also a cafe run by Pinterest. And it\u2019s cashless (obviously).<\/p>\n\n\n

\n
\"pinterest<\/figure>\n<\/div>\n\n\n

Pinterest<\/strong> takes designing the workplace seriously. The cafeteria spreading before the stairs is used regularly for gatherings and events.<\/p>\n\n\n\n

A workplace to embody individuality<\/strong><\/h2>\n\n\n\n

Larkin Brown<\/a> has been working at Pinterest for 9 years. \u201cI\u2019m one of the old-timers around here now,\u201d sighs Larkin. The average age of the employees seems to be in the early thirties. The office is flowing with young vibrant energy. <\/p>\n\n\n\n

Larkin was formerly employed at Google Headquarters as a social media analyst. It\u2019s a spot at one of the world\u2019s most famous enterprises, but she says that the job didn\u2019t excite her much. \u201cI\u2019ve always wanted to work in fashion and beauty. But I\u2019d given up because I figured making a living out of what you love wasn\u2019t realistic.\u201d During her days at Google, Larkin had a side job as a personal fashion coordinator. <\/p>\n\n\n\n

Thanks to her career background, about 3 million users visit her Pinterest Board \u201cStyle\u201d every month. \u201cFashion and beauty is my passion. It\u2019s my job, and it\u2019s my life. Getting quick feedback from the users whenever I curate attractive pictures gives me such a sense of achievement. Pinterest is a place where what you love can become your career. It\u2019s a place of self-fulfillment.\u201d<\/p>\n\n\n

\n
\"pinterest
Larkin Brown<\/strong><\/a>
Graduated from Northwestern University.<\/a> After working as an account strategist and UX researcher for Google AdWords, she joined Pinterest in 2013. She also works as a personal stylist.<\/figcaption><\/figure>\n<\/div>\n\n\n

Pinterest\u2019s services are loved by people all over the world, but only because the people behind it love them too<\/a>. It only takes one quick look around the office to spot people sporting sweatshirts and caps with the Pinterest logo printed neatly on them. Why do the employees here, including Larkin, love their company so much? The secret lied in the firm\u2019s diversity and culture.<\/p>\n\n\n\n

Pinterest<\/a>\u2019s \u201cKnit\u201d Culture<\/h2>\n\n\n\n

Pinterest<\/a> characterizes its company culture around the word \u201cknit.\u201d The object of this culture is to \u201cknit\u201d diverse employees together to inspire one another and create new ideas. \u201cAt Pinterest, titles and positions really don\u2019t mean a thing,\u201d says Larkin. \u201cThere\u2019s a culture here where employees with different skills, experiences, and expertise can share their ideas. This is how inspiration is born and perspectives are broadened.<\/p>\n\n\n\n

At normal companies, engineers would work with project managers while sales would work with a PR , and they wouldn\u2019t usually interact with anyone outside of that. But here, though I\u2019m a researcher, I work with designers and even product managers.\u201d People with diverse nationalities, cultures, and experiences gather at this San Francisco office. This diversity must be another reason its employees are so drawn to their company.<\/p>\n\n\n\n

Their \u201cknit\u201d culture has even become a regular event called \u201cKnit Con.\u201d For two days out of the year, employees leave their jobs to create groups based on their hobbies and interests so they can interact. Each group has a leader. Larkin is highly experienced in fashion, and being a stylist, she has created a styling class for Knit Con. <\/p>\n\n\n\n

There are classes for basically anything; kickboxing, flower arrangements, dance, and even survival techniques. \u201cI get to interact with people who I would never meet otherwise through Knit Con, and they can see that there\u2019s a different side to me. It\u2019s really stimulating to be able to rediscover your colleagues\u2019 talents and passions. It also helps us to come up with new ideas for our users.\u201d<\/p>\n\n\n\n

\"pinterest<\/figure>\n\n\n\n

Pinterest’s Knit Culture<\/strong><\/h2>\n\n\n\n

The \u201canalog\u201d version of Pinterest<\/strong><\/p>\n\n\n\n

\"pinterest<\/figure>\n\n\n\n

At Knit Con<\/strong>, where employees from all over the world converge, events that showcase the talents of the employees, such as cooking, ukulele playing, and latte art, are held in many locations. It\u2019s a chance to inspire one another through real interactions, which is why Evan Sharp calls it the \u201canalog version
of Pinterest.\u201d<\/p>\n\n\n\n

Be Authentic<\/strong><\/h3>\n\n\n\n

At the backbone of all teams, projects are the motto \u201cBe Authentic.\u201d The culture encourages people to hold opinions and speak up. \u201cAs the team proceeds with making decisions, there will always be opposing opinions. But even if the project fails, we don\u2019t blame our teammates. Instead, the team grows stronger as we make the best of the experience to create something better. To be authentic is to be true to ourselves. Because the environment is so ready to accept our individualities, we can all work with positive minds and love the services we create.\u201d <\/p>\n\n\n\n

It\u2019s past 4 pm, and workers begin to head home. There are no set work hours or timecards. Everyone works according to his or her own personal schedule. We chat with two employees heading out of the office. One is a woman in her early twenties and the other is a man in his late twenties. They joined the company less than a year ago. For the Knit Con activities, the man took a course in survival while the woman took one in bonsai and botany. Both say they discovered a new side of themselves after joining Pinterest. Their bright spirited expressions show how satisfied they are with their work environment.<\/p>\n\n\n\n

Pinterest:<\/a> Founded in 2010 by Ben Silbermann and Evan Sharp<\/em><\/p>\n\n\n

\n
\"pinterest
Pinterest<\/figcaption><\/figure>\n<\/div>\n\n\n

Ben was chosen for Fortune magazine\u2019s \u201c40 Under 40.\u201d Pinterest began as a service where one can \u201cpin\u201d and collect any image from the internet, and has now become a personalized inspiration provider. Pinners, mostly of the younger generation, use it for anything from fashion to interior design and even weddings. Companies acknowledge it as an effective marketing tool. Pinterest<\/em><\/p>

has provided its services for 10 years now, but the number of users and sales are still rising steadily.<\/em><\/p><\/blockquote>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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