{"id":513,"date":"2022-10-05T17:17:41","date_gmt":"2022-10-05T08:17:41","guid":{"rendered":"https:\/\/workmill.jp\/en\/?post_type=webzine&p=513"},"modified":"2023-09-06T11:52:34","modified_gmt":"2023-09-06T02:52:34","slug":"hoshino-resorts-micro-tourism-20221005","status":"publish","type":"webzine","link":"https:\/\/workmill.jp\/en\/webzine\/hoshino-resorts-micro-tourism-20221005\/","title":{"rendered":"Micro-tourism Recovering Sales After COVID – Hoshino Resorts CEO, Yoshiharu Hoshino"},"content":{"rendered":"\n
\n\n\n\n

This article is reprinted from the business magazine “WORK MILL with Forbes JAPAN EXTRA ISSUE \u2013 FUTURE IS NOW” (2020\/06).<\/p>\n\n\n\n

\n\n\n\n

To merely establish a luxury hotel is not enough. Yoshiharu Hoshino is guided by the inspiration of the “resort,” as it says in the company name, to heighten the experiential value of a journey. Upon assuming his post as the 4th generation leader of Hoshino Resorts in 1991, Hoshino built a marvelous track record of reviving several facilities.

While nicknamed an adventurer in the industry, his methods are consistently careful and precise. That is, to provide guests with a stay that allows them to fully enjoy the regional appeals. The construction of the buildings, the design of the guest rooms, and all aspects of hospitality must serve this single purpose.

With travel still restricted, people have been deprived of the joys of vacationing. So what form will tourism take in the future, to meet the needs of a new world? When we asked Mr. Hoshino for his thoughts, he had already set forth his next move.<\/p>\n\n\n\n

Providing a Stay That Avoids the 3 C’s <\/h3>\n\n\n\n

We have made an announcement, anticipating that travel during the COVID-19 era would become a long-term issue, that the company was aspiring to achieve the highest level of coronavirus measures. We called this the “Announcement Regarding the Highest-Level Coronavirus Measures – How to Avoid the 3 Cs while Traveling, by Hoshino Resorts.”<\/p>\n\n\n\n

In addition to normal cleaning procedures, we would incorporate sterilization procedures throughout our facilities, verify the health of our staff and guests, and create an environment that would minimize the occurrence of the 3 Cs (closed spaces, crowded places, and close-contact settings) between guests and staff, and the guests themselves as well. <\/p>\n\n\n\n

Currently, we provide packages that enable remote working stay plans and facility charter plans for families. Before the spread of the novel coronavirus, I would check on the reservation statuses of our facilities only once a month. However, after the pandemic began, I check our numbers on a daily basis, and postulate on the behaviors of our guests and their states of mind, while considering what our next moves should be.<\/p>\n\n\n

\n\n\t

\n\t\tRelated Article<\/span>\n\t<\/p>\n\n\t

\n\n\t\t\t\t\t
\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\n\t\t
\n\n\t\t\t

Embracing Japaneseness for Global Success: Hoshino Resorts President, Yoshiharu Hoshino<\/p>\n\n\t\t\t

\n\t\t\t\t

\n\t\t\t\t

We released the print magazine “WORK MILL with Forbes JAPAN, ISSUE 05” on October 2019. The theme of this issue was “Alternative Way: Asia’s new approach to work.” For the past years since the inaugural issue, we have been traveling around Western countries in an attempt to acquaint ourselves with cutting-edge work styles and management […]<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\tRead Article\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t