{"id":169,"date":"2021-06-25T10:57:00","date_gmt":"2021-06-25T01:57:00","guid":{"rendered":"https:\/\/workmill.jp\/en\/?post_type=webzine&p=169"},"modified":"2023-09-04T17:22:22","modified_gmt":"2023-09-04T08:22:22","slug":"design-reusability-pace-gopha","status":"publish","type":"webzine","link":"https:\/\/workmill.jp\/en\/webzine\/design-reusability-pace-gopha\/","title":{"rendered":"The New Values of Design Including Reusability"},"content":{"rendered":"\n

The original article \u201cDesign never loses its place. The new values of design including reusability\u201d is a part of the <\/em>WORK MILL<\/em><\/a><\/p>\n\n\n\n

A while ago I read an article written by a Japanese graphic designer living in Berlin, who went shopping at a zero-package supermarket and mentioned feeling futility in designing.<\/p>\n\n\n\n

She too designs packaging and communicates the benefits of the product and the wishes of producers through her designs. However, when she actually went shopping at a supermarket with no packaging, she wondered if package design was really necessary. We\u2019d still be able to do our shopping without any problems if there was no packaging. She also noticed that what she created might hurt the environment and other people. This article lingered in my mind after reading it. At the end of the article, she wrote, \u201cIt enabled me to appreciate the value of designing up to the stage of discarding\u201d. So not only did she lament the status quo, she also wrote hopes for the future of designing. There are many companies in Europe who are working to answer this question. This may be due to the statement of the EU that one of its economic growth strategies is to realize a circular economy. Because of differences in culture and society, it may not be possible to adopt the same in Japan immediately, but there are many ideas that can be helpful in considering how we tackle this.<\/p>\n\n\n\n

In this article, I will explain what a circular economy is and introduce the business and working style of Rick Passenier, a Dutchman who acts toward the realization of a sustainable society.<\/p>\n\n\n

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\"Rick
Image credit: Mark Koolen<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Rick Passenier<\/strong><\/a>\u00a0<\/strong>
Founder of\u00a0PACE Business Partners<\/a>\u00a0and\u00a0GO!PHA<\/a>, Circular Economy Consultant.
Born 1987 in the Netherlands. Majored in industrial design at Delft University of Technology. After working for creative design agency NorthernLight and consulting firm Squarewise, he became independent. He founded Poopy Cat, which develops and sells sustainable and unique pet supplies. It was acquired by Pets Place in 2017. He currently works as a circular economy consultant and entrepreneur at PACE Business Partners, which he founded in 2013.<\/p>\n\n\n

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Circular Economy is More Than Sustainability \u2014 Akihiro Yasui Explains Why Adopting it Helps Businesses.<\/p>\n\n\t\t\t

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Are you environmentally conscious? \u201cReduce, Reuse, Recycle\u201d is a concept from a time when mass production and mass consumption were mainstream. Today, \u201cCircular Economy\u201d which implements environmentally friendly systems is becoming the new standard. Circular economies are becoming widely known for introducing waste-less systems into business models and policies, thereby reducing environmental impacts, increasing economic […]<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\tRead Article\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t